“I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.”
– John D. Rockefeller
MEN VS. WOMEN: HOW THEY DIFFER IN REAL ESTATE
It’s the battle of the sexes in a new analysis by Trulia, which pits the sexes against each other to find out whether male or female real estate agents tend to list the most homes, whom tends to list the priciest homes for sale, and which sex is outnumbered in the industry.
Some of Trulia’s findings:
-Who dominates: More women work in real estate than men, according to Trulia. For example, Trulia found big pockets where females outnumbered men in the industry, such as in Mississippi and Oklahoma where there are 64 percent more women working as real estate agents than men.
-Who lists the most homes: Men tend to list more homes for sale, according to Trulia, when looking at the average number of homes that men and women put up for sale by state. For example, in North Dakota, men had 129 percent more homes for sale on the market than females.
-Who lists the priciest homes: Female real estate professionals tend to list more expensive homes than males, according to Trulia. In West Virginia, for example, homes for sale by female real estate agents were 63 percent more expensive than those listed with male agents. (Trulia notes in its article that pricing a home to sell factors in a lot of things about the property and neighborhood and does not necessarily reflect how aggressive an agent is on the pricing.)
CREATING MARKETING IDEAS THAT PRODUCE LOVE AFFAIRS
I want you to have an affair. Have a REALLY good one. One that will make everyone invozlved in it smile for years to come. Can you imagine yourself in this scenario? I can and I am. Right now.
OK. Stop right there and listen very closely. I am NOT suggesting a PHYSICAL affair. On the contrary. I am talking about having a life long affair – more than just an engagement with your audience. I mean, get out there and make some waves, ruffle some feathers and make some noise!
When it comes to real estate marketing and social media, you have to do things that will make people stand up and take notice – make a move. It takes effort and diligence. It takes having a plan and sticking to it. There is no “Plan B” involved.
One brokerage that has just released their newest social media marketing initiative is Long Realty, and they have this one covered in lipstick kisses! Eighty-five year ago, Long Realty was founded (in 1926), and they wanted to honor that by involving their sphere, community and audience throughout their Arizona marketing area. The marketing department got together and built a community-outreach campaign, called “Why I Love Arizona”.
An online photo contest where individuals are encouraged to submit photos of why they love Arizona. Photos are submitted and voted on by the public. There is a deadline for submissions and a specific period of days for voting. The photo with the largest amount of votes wins $1,926 (the year Long Realty was founded).
Long Realty’s Marketing & Technology Vice President, Kevin Kaplan, created a contest website, http://www.WhyILoveArizona.com where the contest is live and as of this morning, 290 images had been submitted. The contest started this week. Kaplan also put into place several turn-key online and offline tools for their agents to easily enable their own spheres to take part in the contest. A number of major media outlets, including newspapers, news and radio stations have partnered with this initiative and provided substantial exposure.
The beauty of this campaign is that it engages both their immediate and peripheral audiences on many different levels. It:
1. Directly relates to THEM
2. Focuses on a POSITIVE
3. Community BUILDING
4. Contains a sense of URGENCY
5. Uses many facets of SOCIAL MEDIA
6. Encourages social media SHARING
7. Drives TRAFFIC and TIME ON SITE
8. Generates LEADS
9. Has an END RESULT: IT GIVES THEM SOMETHING THEY WANT!
Long Company’s CEO, Rosey Koberlein, explained the relevance and importance of the campaign: “Every person has a different experience in Arizona. We want to learn more about the areas people enjoy most. At Long Realty we love Arizona, and we see this campaign as an opportunity to celebrate our state and motivate citizens to do their part in making it an enjoyable place to live.”
Images. Right from the toddler years until the day we die, images are by nature highly visual and pleasing to the eye – we all like looking at them. They are also excellent for website traffic and time on site (and ultimately Google ranking). Long Realty Company has taken the perfect tool and turned it into a lead generating machine. And so can you.
So what can you learn from this and takeaway to use yourself? Sure you may not have a couple of thousand dollars to giveaway on a regular basis, but by honing in on the strategy, you can create life long love affairs with your audience and subsequent clients too. Have a meeting with your Broker and your office as a whole, and create quarterly or bi-yearly campaigns that will bring you the outcomes noted above.
BUYERS WANT A DEAL — OR A STEAL?
Buyers are still looking for homes, but they won’t settle for anything less than a great deal, say real estate professionals.
“All the buyers across the board want everything in a house,” says Karin Batterton, a Coldwell Banker real estate agent in Baltimore. “They want it completely done. They want all the newest, trendy materials, and they want it for 2005 prices.”
Regardless of buyers’ high desires these days, the homes that are selling tend to be the ones where sellers price their homes the most competitively.
“When you have realistic sellers, then we have competitive bidding on houses and you might even see that price go up,” Batterton told WBAL-TV. “When you have an unrealistic seller, then you have a house on the market for a long time, and it just depends.”
HOUSEHOLD INCOME POSTS BIG DROPS SINCE 2009
The recession officially ended in June 2009, but the big dent to most households’ pocketbook didn’t happen until the years following it, according to a new study.
Household income has posted some of its biggest drops in the last two years, moreso than during the recession itself, according to the study by two former Census Bureau officials.
From June 2009 to June 2011, median household income dropped 6.7 percent to $49,909. Yet, during the recession (December 2007 to June 2009), household income fell only 3.2 percent.
In total, household income has dropped 9.8 percent since the start of recession to June of 2011 — the largest drop in decades.
There has been “a significant reduction in the American standard of living,” wrote Gordon W. Green Jr., who wrote the report.
Since the recession and beyond, the number of unemployed persons has risen and the hourly pay of employed people has not kept up with the pace of inflation, the authors note.