“Picture yourself in your minds eye as having already achieved this goal.
See yourself doing the things you’ll be doing when you’ve reached your goal.”
— Earl Nightingale: was an American motivational speaker and author
HOW YOUR AGENT MARKETS THEMSELVES INDICATES HOW THEY WILL MARKET YOUR HOME
With the glut of available homes on the market, how your home is marketed is the biggest factor in determining how quickly it will sell (assuming the price is reasonably presented). A real estate agent’s marketing plan should be the most crucial determinant in deciding who to list your home with. But, how can you really know about the agent’s marketing strategies?
One way is to see what they are doing with their current clients. Do those homes “stand out”? Contact those sellers. Are they getting a lot of showings and offers?
Another way is looking at how the agent markets themselves and their services:
• Does the photo they use for themselves represent how they look?
• Does their print advertising look like everyone else’s?
• What technology are they using to show your home? Are they using video?
• Is their website interesting and full of current information or just cookie cutter?
• Do they have a professional presence on social networks?
• Does their marketing show them as an expert or does it merely pat them on the back?
Quality photos on the web and top notch video may be the factor that drives people to see your house (and they are very important). However, how an agent drives traffic to see those photos and videos is even more important.
We all know the saying – “It’s not what you know…it’s who you know.” However, in marketing, it’s more crucial to know “who knows you”. Agents who are unknown are not good marketers. Today, you need an excellent marketer to represent you.
BEST POST OF 2011: FOR SELLERS
The First Question You Should Ask Your Listing Agent
What is the most important thing a seller should look for when hiring a real estate agent to sell their house? We are often asked this question. Is it the size of the company they are licensed with? Is it their marketing program? Their years experience in the business? Should you choose the agent who suggests the highest listing price?
There are many things that should be taken into consideration when hiring someone and giving them the responsibility for selling your home. In our opinion, the most important question you can ask a potential listing agent is a simple one:
Do you truly believe that now is a good time to buy a home?
Why should this matter when hiring someone to SELL your home? Buyers are nervous about purchasing right now. They want to know they are making an intelligent choice. We believe, especially in today’s market, you need to hire someone who realizes that this is one of the best times in American real estate history to buy. If an agent doesn’t believe that, how will they be able to convince a potential buyer to buy your home?
When interviewing a real estate professional, ask them to explain why purchasing a home makes sense today. They should be able to explain it simply and effectively. See how many of the following facts (which should be shared with every potential purchaser) the agent knows:
The Wall Street Journal last week stated:
“With home sales starting to improve, and with prices now possibly forming a bottom, real estate could well be the asset class that represents the best low-risk buying opportunity out there today.”
Donald Trump was just quoted saying:
“I’m pretty sure this is a great time to go out and buy a house. And if you do, in 10 years you’re going to look back and say, ‘You know, I‘m glad I listened to Donald Trump’.”
John Paulson, a multibillionaire hedge fund operator and the investment genius who made a killing betting against housing a few years ago, is now bullish on residential real estate market. He recently said:
“If you don’t own a home, buy one. If you own one home, buy another one. If you own two homes, buy a third. And, lend your relatives the money to buy a home.”
A recent Gallup Poll showed that 67% of American’s think that now is a ‘good time’ to buy a home. The Gallup Organization went on to say:
“Overall, there is good reason for most Americans to think now is a good time to buy a house. Interest rates remain near historic lows. Home prices are down sharply, providing many incredible buys.”
The iconic financial paper in this country, the country’s most famous real estate investor, the most successful prognosticator of the housing market and 2/3 of all Americans say now is the time to buy a home. Shouldn’t your agent agree?
Selling is nothing more than the transference of conviction. How can agents transfer that conviction if they themselves are not convinced? Find a listing agent who truly believes that someone should buy your home – TODAY! This is the single most important thing you should look for in a potential listing agent.
SOME GOOD SIGNS FOR THE REAL ESTATE MARKET
Sales ticked up for existing homes and new-homes, several real estate market indicators revealed last week, pointing to a housing market that may finally be entering recovery mode.
In the most recent report, the Census Bureau reported that the new-home market continued its rebound, with sales of new homes once again inching up last month. New-home sales rose 1.6 percent from October to November to an annualized rate of 315,000, and sales were up nearly 10 percent compared to November 2010.
The median sales price of a new-home in November was $214,100, the Census Bureau reported, and the inventory of new-homes nationwide decreased to a 6-month supply at the current sales pace.
“Inventories of new homes are very low: There’s nothing on the shelf, so any increase in new home sales will translate directly into new housing starts,” Bob Denk, senior economist at the National Association of Home Builders, told CNNMoney. “That means putting people back to work.”
Other recent good news for the housing market: November sales of existing-homes increased 12 percent year-over-year, new-home building starts were up nearly 21 percent year-over-year, and mortgage rates reached new record lows last week, pushing housing affordability even higher.
CALIF. AG WANTS ANSWERS, SUES FANNIE, FREDDIE
California Attorney General Kamala Harris filed a lawsuit against mortgage giants Fannie Mae and Freddie Mac this week, pressuring the government-sponsored enterprises to respond to some 51 questions regarding foreclosures and other actions taken by Fannie and Freddie in the state.
Fannie and Freddie own about 60 percent of California mortgages. Harris is investigating the GSE’s involvement in 12,000 foreclosed properties in the state where they served as landlords, as well as the GSEs’ role in selling or marketing mortgage-backed securities, HousingWire reports.
The state is seeking a variety of information from Fannie and Freddie, including a list of which homes in the state that they foreclosed on, whether they have complied with civil rights laws protecting minorities and military members against unlawful convictions and foreclosures, and whether they complied with California’s securities and tax laws.
Fannie Mae and Freddie Mac have not commented on the lawsuit. An attorney representing the Federal Housing Finance Agency, however, said the lawsuits’ 51 subpoenas were “frequently vague and ambiguous,” HousingWire reports. Also, the FHFA attorney said Harris does not have the authority to issue subpoenas against the GSEs since they’re under federal control.
DISTRESSED PROPERTIES CONTINUE TO HAMPER OTHER SALES
The pressure on overall home prices from distressed properties is still haunting the housing market, according to the latest Campbell/Inside Mortgage Finance HousingPulse tracking survey. However, home buyer demand is growing, the survey finds. The average time on the market for REOs is more than 10 weeks, which is at its lowest point in more than a year.
The average price for a short sale during November was $209,200. The average sales price for move-in ready REOs was $189,700, and $98,600 for damaged REOs sold.
Distressed properties represented 46.1 percent of all home purchase transactions in November, according to the survey, while short sales accounted for 17.6 percent of purchase transactions.
Distressed sales are continuing to make it difficult to appraise non-distressed properties, according to the Campbell/Inside Mortgage Finance Survey.