Consistency Is Our Brand Both Personally and Professionally

Recently I have been reading a lot and being coached a lot on consistency. At first I was thinking about how this applies in my business life. What we do over and over again that impacts individuals lives and also what do we do as a team consistently that creates the outcomes we desire for our clients. And then I thought about a consistent branding for our team. Like the 18 Day Closed Transaction that we are known for. And as I delved into this this subject it started to creep in how consistency really shows up in all areas of my life. How am I consistent with my wife and making sure that I always do certain things, or acts, speak, chores, etc. for her to count on? Am I consistent in going to the gym? Being consistent to certain reoccurring meetings. Being consistent in keeping contact with friends and family. Being consistent in things I share with my son. For example: taking him to his weekly swim lessons or waking up with him every morning and sharing some quality time. Coming home every night to give my wife a huge hug and take a moment to hear how her day was. Being consistent in waking up every morning and going through my morning ritual before the rest of the house awakens. My coach once told me he “lives a boring life.” He does the same things over and over again but always get the results he desires. At first I did not really relate with this message. As some of you know or don’t know I like “shiny objects” or I get excited about new ideas. But as I have continued to think about this concept of consistency I realize this is my brand both personally and professionally. Consistency is my brand and it is how I want to be known in those whom I encounter both professionally and personally. “That Zackry guy…..he is always at his sons swim lessons, he is always at the meeting every week doing his part, he is always in the office at 9a every morning, he always makes it to his gym appointment with his workout partner, he always calls me on my birthday……” I am really looking at this subject in a new light and thinking about commitments to reoccurring events or tasks. I’m choosing to be very selective in what I commit to in order to be consistent. If I can’t be consistent then I need to gracefully say no. I am also being very careful of those shiny objects. I am choosing to first find the consistency in everything I do day to day. I am super focused on the fundamentals or priorities that I have identified first before allowing anything else in. I want to look back after every week and consistently work through these items and reflect in how I personally showed up and look for consistency. We play many roles in life as I am a husband, father, son, brother, coworker, team leader, friend, nephew, and many more. One of my commitments to be consistent is in my communication with clients. I will share with you my journey in life and keep contact throughout the years. Thank you for allowing me to be a part of your life and the people you know – something I do not take lightly and respect greatly. I leave you with thinking about where you are consistent in your own life and where possibly there may be some inconsistency? I will be working hard on being more consistent and welcome hearing about your journey. Be well my friends.

Sincerely,

Zackry Cooper

PS I am always here for you and the people you know. I appreciate any introductions you can make to myself and team.

“It’s not what we do once in a while that shapes our lives, it’s what we do consistently.”
– Anthony Robbins

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