Happy Father’s Day

little girl with dad dressed in super heroes, happy loving family, father and daughter playing outdoors, family values

It is 2022 and dad doesn’t want a tie and probably hasn’t since 1955. According to TheShelf.com, in 2020 ties were finally beaten as the most frequently gifted Father’s Day item. The pandemic caused self-care gifts for dad to be the new king of gifts.

So, what does dad really want now?

Fatherhood today is a study of evolution. Dads lead, guide, protect and love more than ever. Most new dads know how to play Minecraft and are willing to battle creepers and morning traffic to give kids what they need. So it makes sense that ties and razors are no longer the most desired gifts.

Dads today are more apt to appreciate brands like Lego and Levi’s over Barbasol and Gillette. But what they really want is time and experiences with people who matter to them. You’re better off giving your presence for a cool family experience (think – a day by the water or a trip to an artisan ice cream shop).

When asked, most dads indicated they’d love to have a meal with their kids. It doesn’t even have to be somewhere special; the go-to family restaurant or diner is just fine.

Whether you are celebrating a dad who is 26 or 60, it seems that the gift of time with family and friends will never go out of style.

Happy Father’s Day!

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